Foam World | Gold Coast | 2.5







Have you ever wondered what goes into the creation of one of our fabric collections?
Well, wonder no more…

There are months of planning, research, concepts, design, testing, sampling, photography and marketing involved in the creation of the hangers, books and photography you see in showrooms with our name on them. In this post, we are breaking down this process and taking you on a little ‘behind the scenes’ look into our new Lempika collection from concept to completion…

Our design team begin by brainstorming… Is there a gap in the market? What fabrics do we already have? What fabrics would we need to design and source? What’s selling? What’s trending? Who is our target market? What do we want to achieve? All these questions and more bring us to an idea for an initial concept – which then develops into a new project proposal.


Taking these questions into account our design team test concepts and designs through our InstagramFacebook and Pinterest channels with moodboards and sneak peeks. Working constantly with colours, materials, patterns, styles, prints and more to create and drive these projects to fruition.


Once Lempika was given the go-ahead, development was quickly underway. The prints were hand-painted and the weaves were coordinated to match. Using software like Adobe CC to get the scales, coordinates and colours just right before we send our designs to the mills.


The mills then print and weave these initial designs and coordinates on our selected qualities. Samples are then sent back to our designers to check colour, quality, scale, pattern repeat and overall aesthetic alongside one another. During this process, final tweaks and adjustments are made – for our Lempika collection, two of our designers flew overseas to work with the mills in person. This can often streamline the development process to ensure deadlines and targets are met.2.4

Working closely with our photographer, end-use settings are created with the props, fabrics and furniture we have sourced and had custom made for the photoshoot. This furniture will then go into our showrooms once the collection is officially released. The photos are then processed and sent back to our design, marketing and sampling teams to prepare for the fabrics release.

While all of this is going on, our sampling is being created – from books, hangers, cuttings samples and press releases to fabric flat shots, advertising campaigns, website updates, social media and everything in-between. Once the sampling is ready, it is distributed out to our showrooms, manufacturers, retailers, reps and our international offices, ready for their release.


AND there you have it! An inside look into the prep, process and final presentation of a Warwick Fabrics collection from start to finish. If you have any questions or want to know more, please feel free to get in touch. We have ongoing collections in the pipelines so make sure you are following our social channels to stay in the loop.

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *


Our Clients Say

Stay in touch

1/27 Central Drive, Burleigh Heads, Gold Coast, QLD 4220

Tap to Call

[email protected]

Google Review

Trading Hours

Monday to Friday 8:30AM to 4:00PM
Saturday Closed
Sunday 10:00AM to 1:00PM

Marketing Brisbane Brand Marketing Marketing Strategy Marketing Analytics Mobile Marketing Social Media Marketing B2B Marketing B2C Marketing Digital Marketing Content Marketing Email Marketing SEO Brisbane AdWords Management Facebook Advertising SEO Content Writing First Page of Google What is SEO What is Organic SEO One Page Websites Business Websites Ecommerce Websites SEO Pricing Facebook Pricing Email Marketing Pricing Free SEO Audit SEO Content Business Web Development SEO Brisbane Start A Business 2020 Grow Your Business Online Dominate The Market With SEO Online Marketing FAQs Social Media Marketing Brisbane SEO Brisbane SEO Geebung SEO Brendale SEO Banyo SEO North Lakes SEO Strathpine SEO Eagle Farm SEO North Brisbane SEO South Brisbane SEO West Brisbane SEO East Brisbane SEO Moorooka SEO Coopers Plains SEO Sunnybank SEO Springwood SEO Underwood SEO Slacks Creek SEO Logan Pay Per Click Advertising AdWords FAQs Content Writing FAQs Business Directory SEO Services & Digital Marketing Brisbane Marketing and SEO Brisbane SEO Brisbane Organic SEO Brisbane Google Ads Brisbane Local SEO Brisbane Social Media Brisbane SEO Services Brisbane SEO Consultant Brisbane SEO Company Brisbane SEO Brisbane Website Design Brisbane Website Developers Brisbane Website Designers Brisbane Website Developer Brisbane Website Development Brisbane Website Design Brisbane Website Designing Brisbane Cheap Website Design Brisbane eCommerce Website Design Brisbane SEO Website Brisbane Personal Website Design Brisbane Business Website Design Brisbane Entertainment Website Design Brisbane Portfolio Website Design Brisbane Non-Profit Website Design Brisbane Web Portal Website Design Brisbane Infopreneur Website Design Brisbane Educational Website Design Brisbane Brochure Website Design Brisbane SEO Consultant Brisbane SEO Services Brisbane SEO Services Gold Coast SEO Services Sunshine Coast SEO Services Sydney SEO Services Melbourne SEO Services Adelaide SEO Services Perth SEO Services Hobart SEO Services Canberra SEO Services Darwin A Frames Vinyl Banners Rectangle Flags Flyers Digital Print on ACM Sign Mesh Banners Lightboxes Window Graphics Wall Signage Parking Signs Illuminated Signs Digital Print on ACM Sign Car Wraps Car Magnets Stickers and Decals Custom Stickers NCR Booklets Envelopes Calendars Desk Pads Postcards Presentation Folders Letterhead Graphic Design Service Sign Installation Magnets Floor Graphics Large Format Stickers Acrylic Panel Signs Premium Pull-Up Banners Premium Business Cards PVC Plastic Business Cards Signage Signage Brisbane Building Signage Window Signage Signage Design Signage Installation Signage Printing Government Signage Transport and Main Roads Signage Tenders Signage Public Sector Signage Hospital Signage School Signage Medical Centre Signage Police Fire and Rescue Signage PCYC Signage Car Signage Signwriters Printing Printing Brisbane Government Printing Transport and Main Roads Printing Hospital Printing School Printing Medical Centre Printing Police Fire and Rescue Printing PCYC Printing Public Sector Printing Billboard and Signage Printing A Frame Printing Flags and Banner Printing Sticker Printing Display and Exhibition Printing Promotions and Events Printing Display Solutions Exhibition Display Stands Tradeshow Printing Flyer Design Business Card Printing Logo Design Car Wraps Commercial Wraps Van Wraps Ute Wraps Boat Wraps Trailer Wraps Van Wraps Full Car Wraps Partial Car Wraps Colour Change Wraps Carbon Fibre Wraps Paint Protection Wraps Window Wraps Trailer Wraps Wall Wraps Food Truck Wraps Printing Brisbane Car Wraps Gold Coast Car Wraps Sunshine Coast Car Wraps Brisbane Signage Brisbane Signage Gold Coast Signage Sunshine Coast Donate Now Donate To Qld Hospitals Donate To NSW Hospitals Donate To Vic Hospitals Donate To SA Hospitals Donate To WA Hospitals Donate To Tas Hospitals Donate To ACT Hospitals Donate To NT Hospitals Become A Corporate Ally Become A Wonder Worker Charity Fundraising Host A Fundraiser Leave A Bequest Critical Equipment Charities Best Charities To Donate To Kids Charity Australian Charities Queensland Charities Brisbane Charities New South Wales Charities Adelaide Charities South Australia Charities Melbourne Charities Victoria Charities Sydney Charities Western Australia Charities Perth Charities Tasmania Charities Hobart Charities Darwin Charities Northern Territory Charities Canberra Charities Australian Capital Territory Charities Australian Capital Territory Charities Australia Tradies Brisbane Commercial Brisbane Residential Buy Australian Services Buy From Australia Commercial Services Australia Commercial Services Brisbane Domestic Service Australia Domestic Service Queensland Local Business Queensland Residential Services Australia Residential Services Brisbane Seek Brisbane Tradies Brisbane Tradies Brisbane Queensland